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According a Press Release via PR Newswire:
“Film’s First Movie Trailer Receives 10.6 Million Online Views in its First Week Through Launch Partners MySpace and MTV.
LOS ANGELES, June 9 /PRNewswire/ — The movie trailer for Summit Entertainment’s THE TWILIGHT SAGA: NEW MOON received 10.6 million online views in its first week from the trailer’s domestic launch partners, MySpace and MTV. The trailer views on MySpace set a new record for the site with a total of 4.2 million online views within the first 24 hours and a total of 7.8 million within the first seven days. After being seen by 5.3 million viewers during its broadcast debut during the 2009 MTV Movie Awards, the trailer also received a total of 2.8 million online views on MTV.com within the first week.
The achievement is not only a record for MySpace, but also surpassed the views of the third and final trailer for the first film TWILIGHT, which received 3.2 million views in its first 48 hours online."
{via Twilight Lexicon}
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